Target audiences

Whether particularly wide or particularly narrow, all audiences can be precisely targeted online.

Users can be segmented according to different criteria, for example thematic (via bookings in specific environments), regional or technical (according to their computer equipment such as DSL, chip generation or monitor size). But that's not all: online now seems to be indispensable in reaching certain target audiences.

For example, young men are reached more effectively today online than via TV advertising; in fact, in some cases they can only be reached online. The Internet is now the most important information medium among the younger target audiences and more indispensable than other media (such as TV or radio).