
The Full Banner (also called a Fullsize Banner) is a classic among the forms of advertising. However, it is increasingly being superseded by the Leaderboard (max. 728x90 pixels). The Full Banner is generally placed at the top of a page.
| Format | Pixel | Weight | Possible formats | |
| Full Banner | 468x60 | 40K | GIF/JPG/Flash | |
| Leaderboard* | 728x90 | 40K | GIF/JPG/Flash | |
| Expandable Leaderboard | 728x300 (90) | 40K | GIF/JPG/Flash | |
| Rectangle* | 180x150 | 40K | GIF/JPG/Flash | |
| Medium Rectangle* | 300x250 | 40K | GIF/JPG/Flash | |
| Standard Skyscraper | 120x600 | 40K | GIF/JPG/Flash | |
| Wide Skyscraper* | 160x600 | 40K | GIF/JPG/Flash | |
| Expandable Skyscraper | 420(160)x600 | 40K | GIF/JPG/Flash | |
| Universal Flash Layer | 400x400 | 40K | Flash | |
| Flash Layer | individual | 40K | Flash | |
Katharina Brandt
General Head of Online Marketing
brandt@bvdw.org
+49 211/600456-14