Trend in advertising investment

Throughout 2010, gross advertising investment in conventional online advertising was well above the figures for the same months in previous years. As of March, the €200 million mark was exceeded and new monthly maximums achieved. November and December 2010 in particular represented the highest monthly totals achieved so far, with €357 and €356 million respectively. In these two months alone, gross advertising investment was up on the previous year by €95.3 and €81.8 million respectively.

Even during the summer months of 2010, traditionally a weaker time for advertising, levels of investment dipped only slightly. In June and July in particular, monthly advertising investment figures were considerably higher than in the same period in the previous year.