Unit Targeting

The core aim of the unit Targeting is to actively work on awareness and transparency. These transparency efforts, both B2B and B2C, include defining terms and above all explaining methodology and user rights.

In the long term, the unit Targeting will make an important contribution to accomplishing binding minimum requirements.

Even though under the control of the OVK, the unit works at the interface between the Performance Marketing and OVK professional groups.

Both advertising clients and Internet users benefit from targeting: advertising clients increase the efficiency of their advertisements and Internet users get more relevant advertising.

The unit has developed an overview of the different targeting formats, in which the various terms and definitions are explained. Alongside the terminology, the documents also contain goals for companies and benefits for the Internet user. The document can be found here.

The unit is headed up by Uli Heimann and Fred Türling, who will be happy to answer any questions you have.