OVK Online-Report

The OVK publishes the OVK Online-Report twice a year. The report contains summaries of the key figures from the German online advertising market, evaluated from the point of view of the specialist consultants within the BVDW and the leading German online marketers. The creation of market transparency and planning reliability are the focus for the OVK.

The basis for this comprehensive market overview are Nielsen's Online advertising statistics as well as the AGOF's "internet facts" study.

You can download the OVK Online-Reports in PDF format in English here:

Here you will find the German version of the OVK Online-Reports in PDF format.