The OVK is working on the continuous further development of the online advertising market, in particular also through its involvement in numerous bodies.

AGOF (Arbeitsgemeinschaft Online-Forschung e.V. - Working Group for Online Research)
All the members of the OVK are at the same time members or licensees of the AGOF and thus back the common aim of a standardised online reach currency.

IAB (Interactive Advertising Bureau)
The OVK is at the same time the German department of the IAB Europe and thus participates actively together with the BVDW in the European and international activities of the IAB.

The BVDW is shareholder of INFOnline GmbH that conducts technical measurements for online usage and delegates speakers together with the OVK.


Nielsen Media Research
All the members of the OVK participate in reporting for Nielsen Online advertising statistics.