Cars Online

Die von Capgemini in Auftrag gegebene Studie erscheint regelmäßig einmal im Jahr und untersucht u.a. die Rolle des Internets beim Autokauf. Für das Jahr 2007/2008 wurden die folgenden Angaben zur Untersuchung gemacht:

Capgemini worked with SmartRevenue, a Ridgefield, Connecticut-based research
firm, to conduct the survey for Cars Online 07/08. All analysis and interpretation of the data has been made by Capgemini in collaboration with the Car Internet Research Program (CIRP) of the University of Ottawa, Canada. In total nearly 2,600 consumers were surveyed in five countries: China, France, Germany, the United Kingdom and the United States. The composition of the consumer sample in each country was based on projectable national samples representative of the population from the standpoint of region, age and gender. All consumers surveyed were in-market – that is, intending to purchase or lease a new or used vehicle in the next 18 months.

Links

Link zur Website mit den Studienergebnissen