About the OVK

The OVK (Online-Vermarkterkreis or Circle of Online Marketers) is the central body of online marketers in Germany. Nineteen of the largest German online marketers have come together under the umbrella of the BVDW (Bundesverband Digitale Wirtschaft e.V. or German Association for the Digital Economy) to steadily raise the profile of online advertising. The circle's primary aims are to increase market transparency and planning reliability as well as standardisation and quality assurance measures for the industry as a whole.

To this end, the OVK develops standards for advertising formats and reach currencies (“Reichweitenwährungen”) that help make it easier to produce, deliver and monitor online campaigns. These standards are constantly being extended in due consideration of changing market requirements.

The OVK also implements key projects such as conferences, studies and development measures. The organisation is involved in national and international bodies for the further development of the industry.

The Honorary Chair of the OVK is held by Paul Mudter, Managing Director Interactive of the IP Deutschland GmbH, and his deputies: Frank Bachér, Managing Director of the Interactive Media CCSP GmbH, Markus Frank, Director Sales & Marketing, Microsoft Advertising, Thomas Kabke, Sales Director of the United Internet Media AG as well as Arne Wolter, Managing Director of the G+J Electronic Media Sales GmbH and Ligatus GmbH.

Björn Kaspring acts as General Manager Online Sales within BVDW. Together with Isabel Blank, Project Manager Online Sales, he is the point of contact for all members and advances the projects of the professional group.