
The Skyscraper is a tall advertisement. It is normally used to the right of the content. The Skyscraper enables interesting effects thanks to its length. More recently, the Wide Skyscraper (160x600 pixels) is also increasingly being used.
| Format | Pixel | Weight | Possible formats | |
| Full Banner | 468x60 | 40K | GIF/JPG/Flash | |
| Leaderboard* | 728x90 | 40K | GIF/JPG/Flash | |
| Expandable Leaderboard | 728x300 (90) | 40K | GIF/JPG/Flash | |
| Rectangle* | 180x150 | 40K | GIF/JPG/Flash | |
| Medium Rectangle* | 300x250 | 40K | GIF/JPG/Flash | |
| Standard Skyscraper | 120x600 | 40K | GIF/JPG/Flash | |
| Wide Skyscraper* | 160x600 | 40K | GIF/JPG/Flash | |
| Expandable Skyscraper | 420(160)x600 | 40K | GIF/JPG/Flash | |
| Universal Flash Layer | 400x400 | 40K | Flash | |
| Flash Layer | individual | 40K | Flash | |
Katharina Brandt
General Head of Online Marketing
brandt@bvdw.org
+49 211/600456-14